Handmade Will Save the World


Hand making is found throughout our daily lives. It’s in the products we choose to buy, to the food we serve at our tables. It’s in our handicraft traditions and is a business opportunity. From the women’s artisans associations in Peru to the Stitch n’ Bitch gatherings in Cleveland, to the FabLab at MIT, to the U.S.’ manufacturing resurgence, creating is part of our DNA.

Making is a special and magical thing. When you create something you can point to it and say “I made that.” It can spark a crafty revolution. With its inherent eco-friendly qualities, abilities to preserve a tradition, and teach a skill, making will ultimately save the world.

Photo by Anna Carson DeWitt.

Photo by Anna Carson DeWitt.


Kelly Rand believes handmade will save the world — and she’s spent enough time surrounded by craft supplies to know for sure. 

Rand is a frequent contributor to Handmade Business magazine and the Craft Industry Alliance; her work has also appeared in Bust magazine, Studios magazine, The Crafts Report, and Etsy. Rand once served as arts editor at DCist (part of the Gothamist group) and as editor of Crafting for a Green World.

Rand is lead author of Handmade to Sell: Hello Craft’s Guide to Owning, Running and Growing Your Crafty Business (Potter Craft, 2012). She contributed to Crafter's Market: The DIY Resource for Creating a Successful and Profitable Craft Business (Fons & Porter, 2016).As co-founder and executive director of Hello Craft, a non-profit trade association for independent crafters, Rand hosted the Summit of Awesome business conference for members. Rand also spent several years serving on the jury of Crafty Bastards, Arts & Crafts Fair, one of the largest indie craft fairs on the East Coast.

Rand has a BFA in illustration from the Savannah College of Art and Design, and has exhibited her work in art galleries and craft fairs alike. She has lectured on the handmade movement for the American Craft Council and provided guest critiques for students at the Maryland Institute College of Art. Rand frequently consults on elements of craft and sustainable business. 

She resides in San Francisco, CA with her husband and daughter.